Best Real Estate Agents and Brokerages 2026
Key Takeaways
- Keller Williams earns RE Report's 2026 Highest Rated designation with a score of 84/100
- Keller Williams scored highest in Transaction Volume (90/100) and Local Market Knowledge (88/100) among all rated brokerages
- RE/MAX (82/100) leads all brokerages in Days on Market performance at 84/100
- Four of six rated brokerages scored above the segment average of 74, with one below average
- Scores reflect MLS transaction records, consumer reviews, commission transparency data, and industry reports
2026 Real Estate Brokerage Ratings at a Glance
| Company | Score | Best For | Days on Market | Market Knowledge | Volume | Designation |
|---|---|---|---|---|---|---|
| Keller Williams kw.com |
84/100 | Best Overall | 82 | 88 | 90 | Highest Rated |
| RE/MAX remax.com |
82/100 | Best for Global Reach | 84 | 86 | 84 | Above Average |
| Coldwell Banker coldwellbanker.com |
80/100 | Best for Luxury | 80 | 84 | 80 | Above Average |
| eXp Realty exprealty.com |
78/100 | Best for Commission Value | 80 | 74 | 78 | Above Average |
| Compass compass.com |
76/100 | Best for Technology | 78 | 80 | 76 | Above Average |
| Century 21 century21.com |
74/100 | Best for Global Brand | 76 | 76 | 72 | Below Average |
Last Updated: March 2026 · View Methodology
How We Score Real Estate Brokerages
RE Report evaluates real estate brokerages across five equally weighted factors, each contributing 20% to the overall score:
Scores incorporate MLS transaction data, consumer satisfaction surveys, BBB complaint ratios, commission transparency disclosures, and publicly reported industry data. For full methodology details, see our methodology page.
How to Choose a Real Estate Agent
Selecting the right real estate agent is one of the most consequential decisions in a property transaction. The quality of representation can affect sale price, time on market, negotiation outcomes, and the overall stress level of what is often a life-changing event. Buyers and sellers should interview multiple agents before making a selection.
RE Report's analysis found that Transaction Volume scores ranged from 72 to 90 among rated brokerages, reflecting significant differences in agent productivity. However, transaction volume alone does not guarantee a good experience. Communication scores also varied widely, from 72 to 82, underscoring the importance of evaluating responsiveness and client engagement alongside sales metrics.
Understanding Commission Structures
Following the landmark 2024 NAR settlement, real estate commission structures have become more transparent and negotiable. Historically, sellers paid a combined commission of 5-6% that was split between the listing and buyer's agents. The settlement now requires buyer agent compensation to be negotiated directly between buyers and their agents, rather than offered through the MLS.
This shift means buyers should discuss compensation expectations upfront with prospective agents and understand how agent fees will be structured. Some brokerages like eXp Realty offer more competitive commission structures due to lower overhead, while traditional brokerages may justify higher fees through established marketing channels, luxury market access, or deeper local expertise.
Agent vs. Broker vs. Realtor
Understanding the distinction between these titles can help consumers evaluate the professionals they are considering. A real estate agent holds a state license to facilitate property transactions. A broker has completed additional education and licensing requirements, allowing them to manage agents, operate independently, and take on greater legal responsibility for transactions.
A Realtor is a trademarked designation for agents or brokers who are members of the National Association of Realtors and adhere to its code of ethics. While most established agents are Realtors, the designation itself does not guarantee superior performance. RE Report's ratings evaluate brokerage-wide performance metrics rather than individual agent credentials, as the brokerage's training, tools, and culture significantly influence the agent experience consumers receive.
Frequently Asked Questions
How does RE Report rate real estate agent brokerages?
RE Report evaluates agent brokerages across five equally weighted factors: Days on Market, Commission Structure, Local Market Knowledge, Communication, and Transaction Volume. Each factor contributes 20% to the overall score. Data sources include MLS records, consumer reviews, and industry reports.
What is a fair real estate commission in 2026?
Following the 2024 NAR settlement, commission structures have become more negotiable and transparent. Rates vary by market and brokerage, typically ranging from 4% to 6% total, but buyer and seller commissions are now negotiated separately. RE Report's Commission Structure score evaluates both competitiveness and transparency.
Does the brokerage matter when choosing an agent?
The individual agent matters most, but the brokerage provides training, tools, and support that can affect service quality. RE Report's scores reflect the overall quality observed across each brokerage's network, including agent training programs, technology platforms, and operational support systems.
How often are agent brokerage ratings updated?
RE Report reviews agent brokerage ratings annually. Current ratings reflect the 2026 evaluation cycle with data through March 2026. Mid-cycle adjustments may occur for significant events such as mergers, regulatory actions, or major operational changes.
What is the difference between a real estate agent, broker, and Realtor?
A real estate agent is licensed to help buy or sell property. A broker has additional education and licensing that allows them to manage agents and operate independently. A Realtor is an agent or broker who is a member of the National Association of Realtors (NAR) and adheres to its code of ethics. Not all agents are Realtors.
How did the 2024 NAR settlement change commissions?
The 2024 NAR settlement eliminated the practice of listing agents offering blanket commission splits to buyer's agents through the MLS. Buyer agent compensation is now negotiated directly between buyers and their agents. This has increased commission transparency but has not necessarily lowered overall rates.
Should I use a local independent agent or a national brokerage?
Both options have advantages. National brokerages offer brand recognition, technology platforms, and broader referral networks. Local independent agents may provide deeper market knowledge and more personalized service. RE Report's Local Market Knowledge scores can help compare these factors across rated brokerages.
What is transaction volume and why does it matter?
Transaction volume measures the total number of real estate transactions completed by a brokerage's agents. Higher transaction volume indicates market demand and agent productivity. RE Report uses this metric as one of five evaluation factors because brokerages with consistently high volume typically demonstrate proven selling capability across market conditions.